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Insights from the edge with Professor Genevieve Bell

November 28, 2017 @ 8:00 am - 9:30 am


Flinders University New Venture Institute and Business Innovation at RAA present:

Insights from the edge with Professor Genevieve Bell

Professor Genevieve Bell shares the latest thinking on Customer Experience from Intel’s global research lab and the Australian National University, where she has recently been appointed as head of the 3A Institute. A senior Fellow at Intel, anthropologist and researcher with more than 15 years of experience driving innovation in the high tech industry, Professor Bell’s talk will also explore what it means to be human in a data-driven economy, sharing insights in how data science, design thinking and ethnography can help to drive user-experience.

As Director of User Interaction and Experience in Intel Labs, Professor Bell led a research team of social scientists, interaction designers, human factors engineers, and computer scientists. This team shaped and helped to create new Intel technologies and products that are increasingly designed around people’s needs and desires. In doing so Professor Bell fundamentally altered the way Intel envisions its future products so that they are centered on people’s needs rather than simply silicon capabilities.

Check out a snippet from Professor Bell‘s talk at SXSW here.

Professor Bell has a swag of accolades to her name, as one of Fast Company‘s inaugural ‘100 Most Creative People in Business’ in 2010, having been inducted into the Women in Technology International Hall of Fame in 2012, and having received the 2013 Woman of Vision for Leadership award by the Anita Borg Institute. She is widely published, and holds 13 patents.

Join us for this special event.

Flinders University Victoria Square, 182 Victoria Square

Tuesday 28 November 2017
8am – Arrival and networking  
Tea/coffee/pastries provided
8:30am – Presentation
9:30am – Event close


November 28, 2017
8:00 am - 9:30 am


New Venture Institute
Business Innovation at RAA


Flinders University Victoria Square
182 Victoria Square
Adelaide, SA 5000 Australia
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