Feed Your Brain | Sales Is Not A Four Letter Word

When we talk “sales”, many people have a less than favourable opinion of what “selling” is, however, there is no avoiding the fact that if you’re in business, then you’re in sales. In this session, Ben Campbell, Founder of Self Made Theory will unpick the myths that have made sales a dirty word; pinpointing eight common mistakes organisations make in developing their sales strategy, how to avoid these mistakes AND the ‘how to’ of evaluating the right sales model for your business.

Meet Your Speaker – Ben Campbell

Ben Campbell is the founder of The Self Made Theory, a business advisory practice that works with organisations to innovate, overcome and prosper. He brings insight to his clients through his experience as a senior leader across industries from startup to large corporate. Ben holds an MBA from the Graduate School of Entrepreneurship and is a Certified Organisational Coach. Ben also hosts the Podcast, “The Self Made Theory” where he interviews founders, innovators, entrepreneurs, and business leaders about their journey to greatness.

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